In continuing efforts to help create efficient parenting support and improve parenting skills, The Parenting Research Centre commissioned FrameWorks Institute to reveal the gaps between how parenting is conceived, and what the scientific papers tells us how it should be.
Mapping the gaps
We all know that a child’s early developing years is critical focus for parents, but in reality, parents are rather influenced by their personal experiences and how they were parented themselves. This difference on perception is critical because it helps on raising better children.
Parents get defensive on being told how they should raise their kids. Parenting in Australia is seen as an individual pursuit rather than as something that is the responsibility of a society. And this belief gets in the way of effectively sending parental support, and how it could improve the society.
Finding Effective Communicators
The findings show that parenting communicators need to be changed in this country if we want to promote the significance of parenting support and help communicate what science is telling us about the critical role parenting plays in helping children to thrive. Rather than focusing on how important to parent, communication now should focus on the importance of child development. Simply put, we just need to discuss parenting in the context of what is good for children’s development.
Restructuring narratives from ‘effective parenting’ to ‘child development’ lets people see parenting through a much more productive lens. Communicating in this way switches on rich and productive ways of thinking about parenting and minimizes the more dominant negative ways of thinking.
Applying these results, communicators had to talk and think differently about Parenting in Austalia.
- Pitch the idea and how it relates to child development
- Ways Parents can support it and what can hinder them in doing so
- Advise what needs to be done
Setting this as a new guide for Parenting communicators, we can now effect real change for Australian families, their children, and our country.